Ben and Jerry's swap to Fairtrade
Ben & Jerry?s have announced that they will be going 100% Fairtrade in the UK and throughout Europe by the end of 2011 and globally by end 2013 - which means that every ingredient they use, from sugar to nuts to cocoa, that can be Fairtrade certified, will be. Ben & Jerry?s launched the world?s first ever Fairtrade vanilla ice-cream in the UK in 2006, and this move today will be the biggest conversion into Fairtrade products the ice cream world has seen.
